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PR vs Marketing


Have read Public Relations Corner by Prita Kemal Gani and there are so many insight of PR that can be informed. Here's one of the hits topic that I summarize in table so you can find the differences easily.

A lot of people assume that Marketing is similar to Public Relations. They don't know exactly what's the different between them. Hopefully you can get an understanding from the explanation bellow ;

No
Differences
Marketing
Public Relations
1
The use of communication message
Provide message in form of promotion and offering product/services  
They communicate all activities that represent the company image. To convince the stakeholders that company have positive image
2
Communication tool
Advertising
News
3
The use of media
Have an independency to decide place and time based on cost that have been paid 
Media as a relation, PR can't insist their news to be loaded
4
Time periode
Short based on the product age that being offered
Long time
PR must be able to design any activities in order to maintain the company image. So the company can survive
5
Communication Target
People that considered have potencial to buy/use their product/services 
Broad public

Summarized from PR Corner by Prita Kemal Gani

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